What Happens WhenSomeone Asks AIAbout Your Expertise?
We analyzed 50,000 prompts across 5 AI models to understand how professionals get cited. Here's what we learned.
This isn't about gaming algorithms. It's about understanding what makes expertise visible in an AI-first world.
Model Matrix
Live authority tracking
Dominance Index
71/100
The Citation Economy
How AI models choose who to recommend — and what our research revealed.
Finding 1: Pattern Recognition
85% Citation Rate, 12% Visibility
When we tracked 10,000 real estate prompts, GPT-4 cited sources in 85% of answers. But only 12% of local professionals were ever mentioned. AI models cite depth of public expertise, not website optimization.
Finding 2: Cross-Model Consistency
73% Cross-Model Correlation
Professionals who appear in one AI model have a 73% chance of appearing in others. This suggests a shared signal: structured, accessible expertise across the web.
Finding 3: The Authority Graph
4x Citation Rate With Diversity
AI models weight recency, specificity, and source diversity. A professional mentioned in 5 different contexts (podcast, article, interview, social, website) has 4x the citation rate of someone with just a website.
Your future clients are asking AI who to hire.
Every day, consumers ask ChatGPT, Gemini, and Perplexity for recommendations. If you're not showing up, someone else is.
A Typical Agent
No AI authority strategy
A Halo Client
AI authority built intentionally
These are illustrative examples, but the pattern is real. AI models recommend professionals who have built structured authority signals. Project Halo builds those signals for you.
See How Halo Builds Your AI AuthorityThree Components of AI Authority
Research findings, not product features.
Prompt Coverage
Your expertise needs to intersect with what people actually ask. We identified 250 common prompt patterns across real estate, finance, and professional services. Most experts address fewer than 15% of them.
Model Consensus
Getting cited by one AI model is interesting. Getting cited by multiple models with consistent sentiment signals genuine authority. Our data shows this requires specific content structures.
Competitive Context
In any given prompt, AI typically considers 3-7 potential sources before choosing one (or none). Understanding who else is in consideration reveals the actual competitive landscape.
Halo measures all three.
What We've Measured So Far
Aggregate, anonymized findings from our platform.
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Prompts Tracked
0
Industries
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Profiles Analyzed
0
Authority Signals
Case Study
Professional A: Financial Advisor in Denver
47/100
Authority Score
8/50
Prompt Coverage
2/5
Model Consensus
Starting point:
Standard website, occasional blog posts, active on one social platform. No structured content strategy targeting AI visibility.
How Halo Works
A measurement system for AI visibility.
Think of it as analytics for the AI age. Just like Google Analytics showed you website traffic, Halo shows you AI visibility.
Prompt Intelligence
We maintain a library of strategic prompts relevant to your industry and expertise. These are the actual questions people ask AI models.
Cross-Model Monitoring
Every day, we query 5 major AI models with your strategic prompts and track: Who gets cited? What's the sentiment? Where do you rank?
Authority Insights
Your dashboard shows your Dominance Index, Model Matrix, Share of Voice, and specific prompt performance. See exactly where you have authority.
Content Strategy
Based on gaps in your authority graph, Halo's AI assistant helps you create content that is strategically designed to fill those gaps and build your authority across AI models.
This Is For Professionals Who Teach
Halo works best for professionals whose expertise is central to their business.
Real estate professionals who educate buyers and sellers
Financial advisors who explain complex decisions
Consultants who solve specific business problems
Service providers with deep local knowledge
Coaches who've developed unique methodologies
If your business model is built on being known for what you know, measuring your AI authority matters.
Start With Measurement
Create your free profile and see where you stand across 5 AI models in 90 seconds.
Your current Authority Score across 5 AI models
Analysis of 50 strategic prompts in your market
Your Model Matrix showing where you appear
Top 5 prompt gaps where you should have authority
Benchmark data vs. industry averages